Case Studies:

Cowboy Colostrum

As Head of Marketing & Partnerships at Cowboy Colostrum, TFG led end-to-end growth across brand, community, partnerships, and performance, scaling the company into a category-defining wellness brand. She owned the full marketing ecosystem, from organic and paid social to creators, partnerships, PR, wholesale, and internal brand systems.

Key Initiatives
and Impact:

• Instagram growth to 30K in first year

• Point 1 and over 95 K in the second year 

• Expanded wholesale program across the US and developed partnership with Canadian distributor to launch in Canada

• Consistent month-over-month growth across social, email, and paid

• 150% month over month affiliate revenue growth, resulting in over $1 Million in affiliate revenue within the first two years

• Built and launched full ambassador + affiliate program

• Managed partnerships with Erewhon, Four Seasons, Equinox

• Led paid media across TikTok and Meta

• Oversaw end-to-end campaign development from brief to reporting

• Expanded wholesale presence across the US

• Managed and scaled a team of 6

• Secured top-tier press, including Forbes, Goop, Elle, Vogue

• Implemented new operational systems and tech infrastructure

TFG transformed Cowboy Colostrum into a community-driven, culturally relevant wellness brand, building not just growth channels, but the brand infrastructure and systems required for long-term scale.

  • “Beyond her measurable results, Taylor brings strong leadership, initiative, and a collaborative spirit to everything she does. She is thoughtful in her approach, highly organized, and deeply committed to driving performance while maintaining strong, authentic relationships with partners and customers alike."

    - Jessy Shenfeld, CEO Cowboy Colostrum

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