Case Studies:

Othership

TFG led brand and marketing at Othership, building a community first wellness brand across campaign, content, and product.

She drove key campaigns generating $500K+ in revenue, built a 140+ ambassador program contributing $100K+ per quarter, and grew Instagram from 0 to 56K in two years through strong content systems. She also led a 100+ SKU merchandise program from concept to production, while overseeing PR, partnerships, and full spectrum brand building across physical and digital.

Key Initiatives
and Impact:

• Generated $500K+ in campaign revenue across key annual campaigns

• Built ambassador program of 140+ creators across regions

• Drove $100K+ per quarter through ambassador program

• Grew Instagram from 0 to 56K in 2 years

• Maintained strong engagement and high performing content systems

• Developed and executed full annual marketing calendar

• Created and launched 100+ SKU merchandise program

• Led end to end product development from concept to production

• Owned organic social strategy, content, and reporting

• Led PR, partnerships, and community initiatives

TFG played in integral role to the expansion of Othership. There are currently four locations, including: Flat Iron, Williamsburg in NYC, New York and Yorkville, Adelaide in Toronto, Canada.

  • "Taylor was our first full-time hire, joining before Othership was even fully formed. She immediately saw the vision and played a foundational role in bringing it to life. From shaping our social media strategy to building the Co-Pilot program, Taylor was instrumental in driving awareness, community, and cultural relevance during our most pivotal growth years."

    - Emily Bent, Co-Founder + Head of Brand, Othership

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