Case Studies:

Solis Movement

As the Director of Marketing & Partnerships at Solis Movement, TFG led growth across brand, community, and partnerships, with a focus on building an engaged, evolving community. She drove social strategy across organic and paid channels, scaling audience and deepening connection through thoughtful, high-performing content systems. She also supported the launch of new locations, leading the go-to-market strategy, local partnerships, and community seeding to ensure each opening was both culturally relevant and commercially strong. Across all touchpoints, from creators and PR to partnerships and internal brand systems, she shaped Solis into a community-led movement while driving sustained growth.

Key Initiatives
and Impact:

  • Instagram Growth 10 K in first year working with TFG 

  • Led the evolution of Solis’ annual marketing calendar, expanding to establish two core initiatives including a full Holiday campaign and Rise with the Sun, a large-scale community-driven event.

  • Expanded Solis' retail with creative partners aligned activewear drops with best-in-class Toronto Brands such as Peace Collective, KOTN and Azur Fit to create product for purchase

  • Secured Top Press, including Elle, To Do Toronto and Vita

  • Developed long term community brand partnerships. 

TFG leads brand, community, and growth at Solis Movement, driving social strategy and new location launches to build a culturally relevant, community-led wellness brand.

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